Why We Created the FELON Tesla Badge | The Liberty Labs Story
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Why We Started Liberty Labs Co — And What FELON Represents
It started as a quiet experiment.
We weren’t trying to build a brand — just trying to make something we couldn’t find.
Something simple, deliberate, and deeply personal.
We loved the car —
But not necessarily the CEO.
And that contradiction needed a symbol.
The Badge That Says More
FELON started as a double meaning.
Yes, it’s a reclamation — a word that speaks to how society labels people it doesn’t understand.
But for us, it was also more direct.
FELON. As in: F**k Elon.
A commentary. A correction. A cultural reset, elegantly designed as a badge.
It’s not loud — but it doesn’t need to be.
It’s not performative — it’s precise.
It says: we like innovation, but not idolatry.
We respect engineering, but not ego.
And we believe that design can speak where words fall short. Just like the car.
From Personal Joke to Public Signal
At first, it was just for us.
A low-key rebellion. A wink for those who know. A way to reset the car without needing to shout.
But the idea caught on. Friends asked. Strangers nodded.
It resonated — because it gave people something they were already looking for:
A way to separate the machine from the man.
So we started Liberty Labs Co.
Not just to produce a badge, but to create a space for analog expression — a way to say what you mean without saying a word.
What We Stand For
Liberty Labs is part design lab, part thought experiment.
We create objects that carry meaning — objects that invite a second look.
Small things. Sharp edges. Cultural subtext with physical form.
The FELON badge is our first release.
But it won’t be the last.
We’re interested in reworking symbols, rewriting narratives, and designing things that make people pause.
Who It’s For
Not everyone will get it. That’s the point.
But if you’ve ever felt the tension — loving the product but questioning the brand, admiring the innovation but not the ideology — this is for you.
FELON is a nod. A knowing glance. A reset.
Want to wear the story?
Preorder your FELON badge now →
Liberty Labs Co.
Made to matter.