Reset the Car, Not the Culture | Why We Created the FELON Tesla Badge
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Reset the Car, Not the Culture
We admire the vehicle.
The engineering. The silence. The simplicity of motion.
But increasingly, what sits behind the name on the back didn’t align with what drew us to the car in the first place.
The badge had started saying more than we wanted it to.
Not about performance, but about persona.
Not about design, but about ideology.
So we made a new one.
Quiet Design with Clear Intent
The FELON badge is not a rejection.
It’s a refinement.
A way to separate the technology we value from the narrative we didn’t choose.
To retain the elegance of the object, while editing the message it carries.
It’s a quiet shift — one only visible to those looking closely.
And that’s entirely the point.
Form Carries Meaning
Design is not neutral.
The things we choose to wear, display, or drive — they speak.
FELON is for those who prefer understatement to overexposure.
For those who believe design can be principled, not performative.
It’s not a provocation.
It’s a punctuation mark — thoughtful, deliberate, and built to last.
A Badge for Those Who Think in Layers
We didn’t make this to be divisive.
We made it because we care about what objects represent — and how quietly they can say something meaningful.
Not everyone will notice it.
But the right people will.
Liberty Labs Co.
Made to Matter.